the synergy between search engine marketing and everything else..

Today, Barry Schwartz at Search Engine Roundtable posted an interesting article about using college summer interns for your link building efforts (he references this Webmaster World discussion).

Beyond the pure interesting nature of the thought…I am posting because I have hired college interns in past summers to build links and work on social media campaigns (“twittering” and “facebooking”) and it has been a huge asset to our organization. These students know so much about social network (since they use them so often) that they not only work extremely efficiently and effectively, but they also can provide a wealth of knowledge on these tools. As long as the compensation is fair and the work is clearly defined, these students can be a strong asset to your organization. And vice versa.